Powerful Digital Marketing Tool
It shouldn’t come as a surprise that over 90% of home buyers start their search online. What is more important to recognize is that 97% of those potential buyers noted that photographs are the most critical aspect of the home listing. With the vast majority of home searches beginning online, displaying visually-compelling listings is crucial to attract and retain the interest of buyers.
Virtual staging allows you to showcase individual rooms at their highest potential. Marketing vacant rooms puts too much pressure on a buyer to conceptualize the potential of a room. Virtual photos allow buyers to more easily visualize their own furnishings in the space and demonstrate what can be accomplished aesthetically. In addition to the added value of professional photos, virtual staging is significantly more cost-effect than traditional staging.
Less Hassle, Faster, with Great Results
While home staging can provide a significant return on investment for some sellers, not everyone has the budget to afford expensive furnishings to do so. This is especially true if the home is on the market for a longer period of time. The invested benefit may also not apply to mid-range or smaller homes that require a staging budget in the low thousands. This avoids drawn-out and expensive furniture rentals and the headache of maintaining the furniture while it’s on the market.